How Does Website Analytics Work?

Easy to install – but challenging to master. Analytics programs available through Google and Yahoo provide powerful insight into business-boosting web strategies. We use our expertise in interpreting this data to develop goals and an action plan that will maximize your web investment and get you results.

Step One: Digging Into the Data

Our experience tells us that a minimum evaluation of two months of web traffic will provide the best insight into your site’s strengths and weaknesses.

Key indicators (some, but not all):

• The amount of actual people coming to your site
• The percentage of visitors coming from search engines
• The top five visited pages
• The top five least visited pages
• The average time spent on your site
• The average single page visitor
• The top referring sites (when a visitor comes to your site from another site)

Key benefits (some, but not all):

• Evaluate the effectiveness of your marketing efforts
• Determine where your traffic is coming from and why
• Uncover what visitors like and don’t like about your site
• Pinpoint any defects on your site
• Develop a better understanding of your customers and prospects

Step Two: Develop Goals to Get You There

Based on the results of your web site analysis, we’ll create specific web goals aligned with your company’s unique business goals.

These goals could include:

• Increase the number of new visitors by x
• Get x new email newsletter sign-ups per week
• Increase the amount of qualified search engine traffic
• Convert x amount of new customer offers

Step Three: Take Action, Get Results

Time to take action to make your goals a reality. Insite will provide a clear course of action, followed by the talent and resources to make your site a stand-out.

The Internet is a dynamic, ever-evolving medium. To ensure you’re on the right track, we’ll monitor the results of these action steps to measure our success.

Step Four: Turn those Visitors into Customers!

With increased leads and traffic to your site, the power to convert those prospects into clients is yours!