The Best Way Measure Your Marketing Investment

Offline Tracking

“Half of the money I spend on advertising is wasted; the trouble is I don’t know which half.”
- John Wanamaker

Finally there’s a reliable way to measure the success of your marketing investments! Insite will help you track the response to your offline advertisements from online analytics so you can determine what’s working and what’s not.

It works like this: You run a print ad directing the visitor to visit a specific landing page within your site. Then, we’ll track the number of visitors who came to the site and took advantage of the offer so you can measure the ad’s effectiveness. You can do the same for billboards, television, radio, even Yellow Page ads.

The result? A simple, practical way to determine which ads are most effective and where your marketing dollars are best spent.