Internet Marketing Success Stories

Real Clients, Real Results

A Strong Call to Action Leads to New Patients

A health care client called upon Insite to uncover how they could convert more web visitors into new patients. Web site analytics revealed the site’s top content pages were articles about specific conditions. The company was successful in providing relevant content, but visitors would bounce off those article pages and not go anywhere else on the site.

Based on this knowledge, we recommended a powerful, yet relatively simple action step: give the visitor a call to action linking to a free membership section and new patient offer. We also helped the company develop more compelling articles and videos to drive visitors to the new patient consultation offer.

The results? Increased opportunity for the practice to engage new prospective patients.

Top-Ranked Yoga Studio Attracts More Clients

A Lancaster-area yoga studio was able to rank on the first page of Google for six key search terms, thanks to a search optimization program. Such placement is the envy of many companies – however, Insite discovered there were improvements that could be made to encourage those visitors to sign up for classes.

InSite recommended providing visitors a clear direction to an introductory block of classes with a cost incentive. Setting up PayPal made it easy and convenient for clients to pay online.

The results? A simple, more convenient approach to converting web visitors into paying clients.